🔦 Blacklight CX — Founded by Cody Johnson

Your CX is a black box. We're the blacklight.

Blacklight CX helps brands see the hidden inner workings of the customer experience function, connect CX data to business visibility, and identify what is breaking across product, packaging, fulfillment, subscription, retention, marketing, and service.

From black box to clear visibility.
Get My Free CX Diagnostic → Book a Discovery Call
Founded by Cody Johnson — 15+ years across operations, CX, AI-enabled systems, and customer brands · Built a company from $0 to $107.4M
As acquisition costs rise, retention matters more than ever. If CAC payback stretches faster than LTV can keep up, no offer can fix the churn signals hiding in your customer conversations.

What Blacklight Shines On

Six core lenses for making the hidden CX function visible and accountable.

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Customer Signals

Every conversation is data. Chats, emails, reviews, social, surveys — captured and connected.

  • Chats & emails
  • Reviews & social
  • Survey signals
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AI-Connected KPI + VOC Dashboards

Live visibility across the platforms you already run.

  • Shopify & Recharge
  • Refunds, chargebacks, fraud
  • Upstream issue tracking
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Blended AI + Human QA

Quality that scales without losing the human touch.

  • Accuracy measurement
  • Consistency standards
  • Coaching feedback loops
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Custom Team Training

Your playbooks, your product, your quality bar — operationalized.

  • Role-based playbooks
  • Product & quality training
  • Systems enablement
⏱️

Workforce Management

Right people, right queues, right pace — with KPI visibility.

  • Queue design
  • Agent pacing
  • Productivity & KPIs
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CX Economics Audit

The dollars behind the tickets — where CX leaks margin.

  • Cost-to-serve & staffing model
  • Refund/replace rates
  • Chargebacks, fraud, retention, LTV drivers

The Method

Blacklight fully audits and assesses CX operations, tooling, workflows, AI usage, team structure, QA, customer signals, and economics — before recommending what to fix.

1️⃣

Audit + Assess

Full diagnostic of CX operations, tooling, workflows, AI usage, team structure, QA, signals, and economics.

2️⃣

AI Governance

Guardrails, quality standards, and AI policy so automation stays accurate and on-brand.

3️⃣

Workflow Design

Queues, macros, escalation paths, and knowledge systems rebuilt around the root causes.

4️⃣

Fractional to Full Takeover

From advisory to end-to-end CX operations — engagement scales with your stage.

What We Make Visible

The insight layer most brands never see — now on the table.

🗂️

Upstream Report Cards

Root-issue visibility that reveals what's actually breaking — not just the ticket counts.

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Recurring Issue Detection

Problems caught before they escalate into churn events.

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Sentiment Visibility

Customer sentiment across every channel, in one view.

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Rotating Survey Strategy

NPS and CES gathered without survey fatigue.

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AI-Connected Dashboards

KPI and voice-of-customer dashboards across core platforms.

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Accountability

Ownership across people, tools, and teams — nothing falls through.

Brands should build for customers using customer feedback, not the other way around.

How We Help

Eight ways Blacklight CX shows up — pick one, or hand us the whole function.

🛡️

AI Governance + Oversight

Set guardrails, quality standards, and AI policy.

🎓

Custom Team Training

Role-based training, playbooks, and continuous enablement.

⏱️

Workforce Management

Queue design, agent pacing, capacity, and productivity.

🗺️

30 / 60 / 90 Roadmaps

1-year and moonshot planning for startups, scale-ups, and turnarounds.

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AI-Connected VOC Dashboards

Live KPIs, VOC insights, and upstream issue tracking.

⚖️

AI QA + Human QA

Blended QA for accuracy, coaching, and consistency.

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CX Economics + Investor Audits

Cost-to-serve, staffing models, fraud, retention, LTV drivers.

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BPO Build or Full CX Takeover

We build, operate, or take over your CX end-to-end.

What We Optimize

Every lever that moves CX cost and revenue.

Workforce management Queue design, agent pacing & productivity Macros & knowledge base cleanup Weighted QA scorecards Resolution rate & repeat contact reduction FRT · TTR · CSAT · CES · NPS Subscription workflows & loyalty flows GTM readiness & launch support API connections & custom apps

What We Surface Upstream

Where the real problems live — before they ever hit your support team.

Product quality issues Packaging issues Fulfillment SLA failures Supply chain & stockouts Subscription friction & churn signals Marketing / PDP / promise-gap issues Repeat questions from lower-level agents Retention & loyalty breakdowns GTM blind spots & launch risk Root causes affecting CX & revenue

Platforms & Integrations

Blacklight connects data from tools like Asana, Recharge, Shopify, Loop, refunds, chargebacks, fraud systems, and helpdesk data via Claude and APIs to create autonomous input/output workflows and shared visibility.

DigitalGenius Gorgias Kustomer NICE Decagon Claude Shopify Loop Returns Recharge Slack Asana Custom Apps & APIs

KPIs + Scorecards We Optimize

Not vanity metrics — the numbers that decide retention and revenue.

NPS Trend CSAT Trend CES Trend FRT — lower is better TTR — lower is better Repeat Contact Rate — lower is better Resolution Rate — higher is better Weighted QA Scorecards Connected Performance Sentiment Trend Retention Risk — lower is better Subscription Churn — lower is better

Leadership You Can Count On

Operators who have run CX and scaled companies — not consultants who read about it.

👔

Cody Johnson — Founder

Founder and executive operator with 15+ years across operations, CX, AI-enabled systems, and customer brands. Built a company from $0 to $107.4M in 12 years — CEO, Head of Brand, and COO — then led CX at a high-growth CPG brand.

🤝

Matt Gracey — Operator

Decades of customer experience and operations leadership with strength in team performance, escalation design, workforce management, quality, and service optimization.

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Specialist Network

A vetted bench of senior specialists across CX, AI, QA, analytics, training, and BPO execution — deployed per engagement.

Flexible Engagement Models

Minimal terms. Scaled to your company size and needs.

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Advisory

Strategic guidance, audits, and recommendations.

👔

Fractional Leadership

Executive leadership and team building on-demand.

🔗

Embedded Partner

Hands-on operations partner integrated with your team.

🏭

Full CX Takeover / BPO

End-to-end CX operations run by our team.

Typical engagements: $20K–$80K/month · Minimal terms · Scaled to your size

The Founder's Proof

Not a career consultant — a builder. Cody took a single eBay store and turned it into a $107.4M business over 12 years.

$107.4M
Built from $0 in 12 years
3
C-Suite roles held: CEO · COO · Head of Brand
15+
Years in operations, CX & AI-enabled systems
5+
Industries: CPG, supplements, beverage, auto, e-commerce

The Start: One eBay Store

2000s — e-commerce origins

Illtech began as an e-commerce automotive parts business. No investors, no playbook — just a parts catalog, a marketplace, and relentless operations.

The Build: Storefront to $107.4M

12 years — CEO · Head of Brand · COO, Illtech Auto Salon

Grew the parts e-commerce operation into a full automotive performance and engineering business spanning websites and brick-and-mortar locations — while earning ASE Certified Master Technician credentials along the way.

Head of CX at a Scale-Up

Director Customer Experience / Head of CX — Oats Overnight

Ran customer experience for a high-growth CPG brand — the same playbook, applied at startup speed.

Today: Founder of Blacklight CX

Founder — Blacklight CX

Now helping brands shine a light on hidden CX friction and what's killing growth — with a vetted bench of senior specialists behind him.

Get Your Free CX Diagnostic

Every qualified submission receives an initial CX diagnostic review and recommendations for next steps.

No pressure. No sales pitch. Actionable insights. Flexible engagement terms.
Request My Free Diagnostic → Book a Discovery Call

See what your customers and operations are trying to tell you. Find issues faster. Fix them smarter. Turn friction into growth.

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