Every lead — website form, missed call, CRM dump — analyzed, scored, and followed up in seconds, 24/7. Built for a single luxury showroom like JLR Newport Beach and a national group like Sonic Automotive.
RoyceAI targets both ends of automotive retail — a store like JLR Newport Beach and a group like Sonic Automotive. Same lead problem at every scale: speed wins, and nobody's answering at 9pm.
Built by someone who sells Range Rovers and Defenders on the floor. This isn't a pitch deck — it's the real sales workflow, automated.
Built to scale across 100+ franchises and a pre-owned network. One system, every store, every brand, every time zone.
One system that takes the piles of leads off your plate and puts appointments on your calendar.
Feed us the pile — CSV exports, CRM dumps, website forms, missed calls. RoyceAI structures, dedupes, and scores every lead.
Speed-to-lead wins deals. RoyceAI texts and emails every lead the moment they come in — day or night.
Answer every call on the first ring — after hours, weekends, lunch. The AI speaks naturally, knows your inventory, and qualifies callers.
The AI books test drives and service appointments directly into your calendar, then confirms and reminds — cutting no-shows.
We studied how the biggest groups in the country actually sell. Here's what the numbers say — and exactly where RoyceAI plugs in. Sonic figures: public company data (NYSE: SAH, Q2 2026).
Sonic: $3.9B revenue in Q2 2026 (+8% YoY), 173 automotive & powersports franchises, 145 locations across 21 states. A market leader with a footprint — and a phone problem at every store.
55% of Sonic's franchise revenue comes from luxury brands — Land Rover alone is 5%, alongside BMW, Mercedes, Audi, Porsche. Luxury buyers expect white-glove response. RoyceAI delivers it at scale.
Parts, service & collision are ~40%+ of dealership gross profit. Every service call is an appointment to book — and most are missed after hours. RoyceAI captures them, confirmed and reminded.
19,601 pre-owned units in Q2 (+17% YoY), #1 guest satisfaction among pre-owned retailers (Reputation.com). High-volume, phone-heavy, no-haggle — the AI receptionist answers every one of those calls.
RoyceAI is built by a sales consultant who works the floor at a Land Rover store. The workflows aren't theory — they're how luxury retail actually runs, automated.
The two biggest auto markets in the country — Sonic does 25% of revenue in California, 26% in Texas. RoyceAI is Irvine-based and bilingual-ready for the CA buyer base.
From raw lead pile to booked appointment — fully automated.
One store or a hundred — RoyceAI runs your lead pipeline so your team only talks to real buyers. Built by a JLR sales consultant. Scaled for a Sonic.