I run the requirements, the process and the reporting.
Hyundai AutoEver America — Irvine & Costa Mesa.

Royce Koh — Irvine, CA. Fifteen years of professional experience in premium automotive operations from Seattle to Orange County, and since January 2026 the builder and operator of a production AI platform: conversational agents, RAG pipelines, multi-agent workflows and integrations to 20+ third-party services. I take requirements from the business, write them down, hand them off, and keep the reporting honest afterwards.

Orange County local — Irvine15 years experienceKorean — speaks, reads, writesBusiness process & requirementsProgram & service deliveryAutomation & systems
The three roles ↓Email me

Brands I have worked with

Fifteen years representing premium, luxury and exotic automotive brands — the same customer and dealer world HAEA's applications serve.

Ferrari Jaguar Land Rover Maserati BMW Toyota Lexus VinFast

Why Hyundai AutoEver, specifically

HAEA is the IT arm of Hyundai Motor Group and, in its own words, the crucial information link between Hyundai's Global Headquarters and North American operations — serving Kia, Genesis, Hyundai Translead, Hyundai Mobis, Hyundai Capital and Glovis. That description is the job I have been doing in two languages for fifteen years: the business on one side, the builders on the other, and me keeping the requirement, the timeline and the reporting true in the middle.

The programs that run through Irvine are planned and built with teams in Korea. I speak Korean — not as a bonus line on a resume, but as the difference between a requirement that arrives correctly and one that gets reinterpreted. I have been the English-to-Korean and Korean-to-English seam in operations for years, and I am comfortable being the person who refuses to guess.

I also build and run production systems myself, on my own platform, with 180+ automations and self-healing monitoring. So when an analyst writes a requirement or a program manager needs a status that is actually true, I know where the data lives and why it went missing.

Inside the systems — CRM, process, inventory

At Jaguar Land Rover Newport Beach I am wired into the systems the store runs on, and everything the client hears from me comes out of them:

  • CRM and pipeline discipline. Every relationship lives in eLead CRM — first contact, follow-up cadence, task queues, notes, outcomes. I work the queue daily, so nothing goes cold and no follow-up is dropped. That is records management in practice.
  • Process and record ownership. I own the record as a transaction moves: order and allocation updates, scheduling, status changes and the internal handoffs between departments. The system stays current because I keep it current.
  • Inventory and location. I track units through Dealergard / Stargard GPS and inventory status — in transit, on the lot, at the shop — so a customer gets an answer, not a guess. Same discipline as tracking one work stream across thirty of them.
  • Reporting that gets used. Regional KPIs, acquisition and inventory metrics, and the weekly numbers management actually made decisions with. I have built that reporting from scratch more than once.
  • Why it matters here. A business process analyst is asked to understand the system of record, keep it true, and prove the change worked. That is the job I already do, in a dealership and on my own platform.

What I bring to HAEA

Business process analysis

As-is and to-be mapping, gap analysis, SOPs and process flows — written so the next person can run the process without asking me. I document and automate processes daily on my own platform.

Requirements into delivery

Take the requirement from the business, get it agreed in writing, hand it to the builders, and verify what came back. I do this on my own systems and I did it across 15 retail locations.

Korean-language bridge

The development side of these programs is in Korea. I speak, read and write Korean — so requirements cross that seam intact instead of being translated twice and guessed at once.

KPI, SLA and reporting

AutoNation: 200% growth in vehicle acquisitions, 50% inventory improvement, 4,000 leads a month closing at 8-9%. VinFast: up to 15 locations and 100 people, contributing to a 10x regional sales increase in 100 days.

Automation and tooling

180+ scheduled automations, integrations to 20+ third-party services, self-healing watchdogs. If a report has to be produced every week, I would rather build the thing that produces it.

Executive-ready communication

I brief the customer, the field team and the program office from the same record in the same hour — and I say plainly what is working and what is not.

Where I fit — the three roles I am going after

Three HAEA requisitions in Orange County, verified open today. For each one: why it is the right seat, and what I have actually done that matches it. I left the rest of the board out on purpose — these are the seats where my background is the strongest match, not the longest list.

Sr. Business Process Analyst (Corporate Planning)
REQ 10755 · Irvine, CA

The seat that matches what I already do: process documentation, cost-benefit and ROI work, KPI/SLA reporting, and building the cataloging method behind an IT services portfolio.

What I have done

  • Portfolio cataloging is a documentation job before it is a software job. I document and automate processes daily on my own platform: SOPs, process flows, recurring reporting, and the measurement that proves the change worked.
  • Cost-benefit and ROI on technology decisions is how I ran acquisition and inventory programs at AutoNation: 200% growth in vehicle acquisitions and a 50% inventory improvement, with the business cases written to get the spend approved.
  • KPI and SLA reporting: I built the weekly numbers the 15-location VinFast region ran on, and I own the service levels on my own platform.
  • Budgets and resources: I have owned regional budget and resource plans with up to 100 people under the remit.
Program Manager, Applications Development & Management
REQ 10512 · Irvine, CA

The program-manager seat closest to the contract work currently being sourced for me: client-facing, requirements through delivery, applications portfolio, five days on-site at the Irvine HQ.

What I have done

  • This is the shape of my last four years: I am the client-facing person who takes the requirement, gets it agreed in writing, and owns delivery against it.
  • Accountable for outcomes, not tasks: up to 15 retail locations and 100 salespeople as regional director - the schedule, the staffing, the process and the reporting were mine.
  • Business and builders in the same hour: I brief executives and developers from the same system of record, because I build and operate those systems myself.
  • Growth and retention: 4,000 leads a month at an 8-9% close rate at AutoNation, and contributing to a 10x regional sales increase in 100 days at VinFast.
Business Process Analyst III
REQ 10629 · Irvine, CA

The senior individual-contributor process seat at the Irvine HQ: analysis sessions, stakeholder alignment, and carrying requirements through the development lifecycle.

What I have done

  • Stakeholder alignment is my daily work: my platform runs 180+ automations and integrations to 20+ third-party services, and every one exists because a requirement was written down properly first.
  • Liaison between business and builders: dealership floor, store management and the systems side - including in Korean, which matters here because the build teams sit in Korea.
  • Lifecycle support: I write the acceptance criteria, verify what comes back, and own adoption and reporting after launch.
  • Quantitative analysis: cost, benefit and process measurement from acquisition analytics at AutoNation and regional KPI ownership at VinFast.

Numbers

200%growth in vehicle acquisitions (AutoNation)
50%inventory improvement (AutoNation)
4,000leads per month at 8-9% close rate
15retail locations across NorCal + SoCal (VinFast)
100salespeople under my regional remit
180+automations running in production

How I work

Straight talk

Local, and on-site is not a problem. I live in Irvine — minutes from the Bunsen Avenue headquarters, and an easy drive to Costa Mesa. HAEA's postings ask for five days on-site; that suits me.

Korean. Fluent. HAEA is the link between Hyundai's Global Headquarters and North American operations, and the build teams on these programs sit in Korea. I would rather be the person who resolves the ambiguity than the one who forwards it.

The honest gap. I do not carry a Business Process Analyst title on paper. What I have is fifteen years of doing the work — process documentation, requirements, gap analysis, KPI and SLA reporting, business cases — plus building and operating the systems myself. HAEA's own postings accept equivalent professional experience, and I would rather be judged on the work than the label.

Eligibility and availability. U.S. citizen, no sponsorship needed, no relocation needed. Interview availability is open now, including same-week, and I can start on short notice.